For decades, radio dominated the mass media until television made its way into every household. Today, in the digital age where visual stimuli dominate our senses, many of us seem to be returning to the audio medium. The emergence of audio platforms—offering podcasts, audiobooks, audio fiction series, and cooking shows—has made it a force to reckon with. Only this time, we don’t huddle together for a shared experience, instead making it a part of our me-time. Audible, Spotify, Pocket FM, KukuFM, Gaana, and Wynk are among the popular platforms riding the success wave. So, what exactly is making the young and old of India listen in?
